Sergey Sukhov

Hello! I'm a independent graphic designer based in Moscow. Focused on visual branding and typography. I don't work with meat industry, tobacco and alcohol producers and also with producers who haven't social and ecological responsibility.

If you want to tell me about your project, something to know or just say «Hello», write some words to sukhov.sa@icloud.com

Visual Identity
Graphic design
Typography
Wayfinding
Print & Editorial
Art Direction
Guidelines

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Spirit is a new fitness club in Moscow. It’s not just sport club, it’s community of people, which unite the spirit of sport. Place for resolute, assure and strong people, who have goals and dreams and they ready to work over these dream. 

The main element of visual identity has become typography and logotype. Heavy and strong letters symbolize people spirit. It’s a power, which inside us. It are determination, perseverance and self-belief. 

Square point at the end of logotype is the visual accent and one of the most important elements, which can make any slogan strong, true and definitive how the last word. Why is square point, while not circled? Because it’s the most fixed geometric shape, which symbolize strong and volitional decision. If man is decided to be strong or thin, he'll do it.